Competitor pricing and product page watch

For: Product marketing manager or competitive intelligence lead keeping battlecards current

Pattern: WatchtowerNeeds a connectorDesigned for 10 to 300 agents

The pain today

Battlecards are accurate the week they are written. Competitors change pricing, packaging and claims quietly, and the first person to notice is a seller caught out on a call.

The ask

Watch the pricing, product, changelog and documentation pages of the competitors on my attached list. When something changes, tell me what changed, quote before and after, and show which lines of our attached battlecards are now wrong.

Plain words, as you would say it to a colleague. Edit it to fit your case before you send it.

What you attach or connect

  • Competitor list with the pages to watch
  • Current battlecards and comparison pages
  • Our own pricing and packaging sheet

The unit of work

One worker task per one watched page against the battlecard lines citing it.

Why a swarm fits

Pages change independently and rarely. Linking each battlecard line to the page it rests on means a change re-opens a few lines, not every battlecard.

Not for

Tracking one rival's one pricing page: a page-change alert is enough.

The decision tree

5 typed decisions, each with an action for every answer

At fixed moments in a run, the engine puts one narrow question to a decision model. The decision model never writes text: it answers yes or no with a probability, picks from listed options, or gives a score, about a small slice of the material. The engine then does exactly what this tree says, which is what makes the run auditable. The thresholds are the template's design values, not measured results.

  1. Run control, between rounds

    Another round?A choice among options

    Between rounds

    Is this capture of the competitor page complete, a partial load, or blocked?

    Sees only: The current capture of one watched page with its fetch status

    Why: A half-loaded pricing page read as a price change would mislead every seller.

    • CompletethenContinue
    • Partial loadthenReject and retry
    • Blocked or removedthenMark unresolved
  2. Planner, while planning

    Scope checkYes or no, with a probability

    Before work starts on a unit

    Does the difference between the two captures change a price, a plan limit, a feature's availability or a stated claim, rather than layout or imagery?

    Sees only: The changed passages from the previous and current capture

    Why: Design refreshes are logged and dropped before any battlecard line is re-opened.

    • Yes: 0.55 or higherthenAccept
    • Unsure: 0.25 up to 0.55thenAccept
    • No: below 0.25thenSkip this unit
  3. Before workers, before a task runs

    Small worker or strong modelYes or no, with a probability

    Before a task runs

    Is the changed passage a pricing table or plan grid whose conditions and footnotes need a strong model to read correctly?

    Sees only: The changed passage

    Why: Footnotes are where plan limits hide, and small workers skip them.

    • Yes: 0.50 or higherthenEscalate to a strong model
    • Unsure: 0.25 up to 0.50thenEscalate to a strong model
    • No: below 0.25thenAccept
  4. After workers, the judge checks

    Evidence checkA choice among options

    After a worker answers

    Set against the new page text, is this battlecard line still true?

    Sees only: One battlecard line and the before and after passages it rests on

    Why: Sellers repeat battlecards to buyers, so a line is only called wrong on quoted evidence.

    • Still truethenSkip this unit
    • Now falsethenAccept
    • Partly true because a condition changedthenEscalate to a strong model
    • The page no longer says either waythenMark unresolved
  5. Accountable person, before anything is settled

    Person decidesYes or no, with a probability

    Before anything is reported as settled

    Would this correction change what sellers tell buyers about a competitor's price or capability?

    Sees only: One draft correction with its before and after quotes

    Why: Product marketing confirms anything that will be said to a buyer.

    Accountable: Product marketing decides what changes in the battlecard and confirms anything sellers will repeat to buyers.

    • Yes: 0.30 or higherthenAsk a person
    • Unsure: 0.10 up to 0.30thenAsk a person
    • No: below 0.10thenAccept

The fleet: who does what

Model tiers by role, not brands: you choose the models. Strong reasoning models plan and reconcile, small fast models do the wide work, and the judge is a decision model from a different family, so it does not share the workers' blind spots.

  1. Planner

    A strong reasoning model links every battlecard statement to the public page that supports it.

    Decisions here:2. Scope check

  2. Workers

    Small fast workers from an open-weight family each re-read one changed page and extract what differs.

    Designed for 10 to 300 agents, one worker task per one watched page against the battlecard lines citing it. Each worker receives only its own unit.

    Decisions here:3. Small worker or strong model

  3. Judge, from a different model family

    A decision model from a different family checks the change really invalidates the quoted battlecard line.

    Decisions here:4. Evidence check

  4. Reconciler

    A strong reasoning model drafts battlecard corrections and separates substantive changes from wording tweaks.

    Decisions here:1. Another round?

  5. Accountable person

    Product marketing decides what changes in the battlecard and confirms anything sellers will repeat to buyers.

    Decisions here:5. Person decides

Checked before anything is accepted

  • Each alert quotes the page before and after, with the capture date
  • Battlecard lines with no public source are listed as unsupported
  • Pages that could not be fetched are reported, not assumed unchanged

What comes back

  • Change alerts with before and after quotes
  • Battlecard lines now wrong or unsupported
  • Draft corrections for review
  • Record of what was re-checked and why

What to measure

  • Alerts that led to a battlecard change
  • Competitor changes sellers reported first
  • Hours spent keeping battlecards current
  • Cost per re-check

Names of measures only. No result is claimed for this template.

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