Competitor pricing and product page watch
For: Product marketing manager or competitive intelligence lead keeping battlecards current
The pain today
Battlecards are accurate the week they are written. Competitors change pricing, packaging and claims quietly, and the first person to notice is a seller caught out on a call.
The ask
“Watch the pricing, product, changelog and documentation pages of the competitors on my attached list. When something changes, tell me what changed, quote before and after, and show which lines of our attached battlecards are now wrong.”
Plain words, as you would say it to a colleague. Edit it to fit your case before you send it.
What you attach or connect
- Competitor list with the pages to watch
- Current battlecards and comparison pages
- Our own pricing and packaging sheet
The unit of work
One worker task per one watched page against the battlecard lines citing it.
Why a swarm fits
Pages change independently and rarely. Linking each battlecard line to the page it rests on means a change re-opens a few lines, not every battlecard.
Not for
Tracking one rival's one pricing page: a page-change alert is enough.
The decision tree
5 typed decisions, each with an action for every answer
At fixed moments in a run, the engine puts one narrow question to a decision model. The decision model never writes text: it answers yes or no with a probability, picks from listed options, or gives a score, about a small slice of the material. The engine then does exactly what this tree says, which is what makes the run auditable. The thresholds are the template's design values, not measured results.
Run control, between rounds
Another round?A choice among options
Between rounds
Is this capture of the competitor page complete, a partial load, or blocked?
Sees only: The current capture of one watched page with its fetch status
Why: A half-loaded pricing page read as a price change would mislead every seller.
- CompletethenContinue
- Partial loadthenReject and retry
- Blocked or removedthenMark unresolved
Planner, while planning
Scope checkYes or no, with a probability
Before work starts on a unit
Does the difference between the two captures change a price, a plan limit, a feature's availability or a stated claim, rather than layout or imagery?
Sees only: The changed passages from the previous and current capture
Why: Design refreshes are logged and dropped before any battlecard line is re-opened.
- Yes: 0.55 or higherthenAccept
- Unsure: 0.25 up to 0.55thenAccept
- No: below 0.25thenSkip this unit
Before workers, before a task runs
Small worker or strong modelYes or no, with a probability
Before a task runs
Is the changed passage a pricing table or plan grid whose conditions and footnotes need a strong model to read correctly?
Sees only: The changed passage
Why: Footnotes are where plan limits hide, and small workers skip them.
- Yes: 0.50 or higherthenEscalate to a strong model
- Unsure: 0.25 up to 0.50thenEscalate to a strong model
- No: below 0.25thenAccept
After workers, the judge checks
Evidence checkA choice among options
After a worker answers
Set against the new page text, is this battlecard line still true?
Sees only: One battlecard line and the before and after passages it rests on
Why: Sellers repeat battlecards to buyers, so a line is only called wrong on quoted evidence.
- Still truethenSkip this unit
- Now falsethenAccept
- Partly true because a condition changedthenEscalate to a strong model
- The page no longer says either waythenMark unresolved
Accountable person, before anything is settled
Person decidesYes or no, with a probability
Before anything is reported as settled
Would this correction change what sellers tell buyers about a competitor's price or capability?
Sees only: One draft correction with its before and after quotes
Why: Product marketing confirms anything that will be said to a buyer.
Accountable: Product marketing decides what changes in the battlecard and confirms anything sellers will repeat to buyers.
- Yes: 0.30 or higherthenAsk a person
- Unsure: 0.10 up to 0.30thenAsk a person
- No: below 0.10thenAccept
The fleet: who does what
Model tiers by role, not brands: you choose the models. Strong reasoning models plan and reconcile, small fast models do the wide work, and the judge is a decision model from a different family, so it does not share the workers' blind spots.
Planner
A strong reasoning model links every battlecard statement to the public page that supports it.
Decisions here:2. Scope check
Workers
Small fast workers from an open-weight family each re-read one changed page and extract what differs.
Designed for 10 to 300 agents, one worker task per one watched page against the battlecard lines citing it. Each worker receives only its own unit.
Decisions here:3. Small worker or strong model
Judge, from a different model family
A decision model from a different family checks the change really invalidates the quoted battlecard line.
Decisions here:4. Evidence check
Reconciler
A strong reasoning model drafts battlecard corrections and separates substantive changes from wording tweaks.
Decisions here:1. Another round?
Accountable person
Product marketing decides what changes in the battlecard and confirms anything sellers will repeat to buyers.
Decisions here:5. Person decides
Checked before anything is accepted
- Each alert quotes the page before and after, with the capture date
- Battlecard lines with no public source are listed as unsupported
- Pages that could not be fetched are reported, not assumed unchanged
What comes back
- Change alerts with before and after quotes
- Battlecard lines now wrong or unsupported
- Draft corrections for review
- Record of what was re-checked and why
What to measure
- Alerts that led to a battlecard change
- Competitor changes sellers reported first
- Hours spent keeping battlecards current
- Cost per re-check
Names of measures only. No result is claimed for this template.
Templates open in the workspace chat with the ask filled in. Nothing runs until you send it.
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